Slogans are memorable phrases often used in conjunction with a companies logo in marketing and advertising.
They are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand.
Being a millennial, how often have I seen the token, “serving you since 1982?? Too often!
If your brand doesn’t have a logo yet, get one.
A slogan doesn’t really work without a logo unless your sole advertising medium is radio. If you are designing the slogan & logo intermittently, it can be easier to decide on a final product.
Top brands change there slogans all the time, & your company can do the same.
Working on a logo project should be about a 5 hr tour – 1 hour researching, couple hours brainstorming & 2 hours editing and presenting.
A logo is only effective if your audience can understand it quickly.
You only have a few seconds to impress, so a slogan like “the best in the business since 1949,” just doesn’t say anything that carries much weight. Aim for simplicity.
Avoid “big” adjectives & never go beyond 1 sentence. .
Where you can bring humor to a slogan, do it.
A simple example is G & C slogan, Sooper Dooper Pooper Scooper. It is catchy, but easily distinguishes what G & C Septic does. Creating humor makes people remember the product or service.
If you can’t make it funny without making it lame, just drop the funny and go with your next best options.
Honesty is important. Can your business actually deliver on the promise that your slogan makes? If not, rethink the slogan. Don’t over promise and under deliver.
You’ll also want to stay away from slogans that incorporate language like “the best” or “#1 at what we do” because that kind of language is not only standard and boring, but hard to substantiate even if it is true.
So whether you’re creating a brand new logo & slogan or re-vamping an old-school product or service, incorporate these 5 short tips & your company will thank you…