What’s you competitive advantage? What sets you apart?
On a matrix, most companies are by the x/y axis that are closes to zero. They shoot for low price, low customer service, and low quality products. Whats the advantage of doing this?
YOU CANT HAVE ALL THREE.
YOU MUST CHOOSE TWO………..PRICE AND QUALITY………..PRICE AND SERVICE. CANT HAVE ALL THREE!
As a sales professional, I hear time and time again its “all about price.” Small business owners couldn’t be farther from the truth – you must create VALUE. Harder said than done, but must create value FOR YOUR CUSTOMERS AND YOUR COMPANY
Here’s 2 idea:
1. Do what others are not willing, won’t, can’t, SHOULD doooooo & you’ll create value for your customers.
2. Stop worrying about what you can’t control; the weather, the economy, the news, the industry…once you realize you can’t control those things, focusing on what you can control becomes easier!
Hope this helps. God speed