Don’t throw out advertising dollars and pray it works. Every ad/marketing plan should have a specific goal & be able to track results.
Companies must maintain consistency when advertising and see it through so results can be measured against goals.
Very simple but most screw this up. Market where your specific customers hang out, talk, socialize, work ect. If you own a well drilling business, chances are you shouldn’t market the companies services in a metro area.
“Logo, colors, and even the language of your advertising messages should have a consistent look and feel. So many companies throw images and themes that don’t match there company look; be more disciplined than this.
Find where your business is located in terms of competitors & find your niche. If company A,B and C are all advertising emergency service, showcase something else that your business is great at.